Our Coffee Cultural Heritage

Mum loved roasting coffee by hand. Her roasting pan was revered by many guests in our home, she kept it close to her heart. She dressed in the finests ethnic linen, with elegant east African patterns and adorned herself with her favourite jewelry during her coffee ceremonies. The coffee ceremony she prepared for guests involved roasting, manually grinding bespoke coffee and brewing there rounds of coffee. Each round of coffee, brewed carefully and considerately, and poured in tiny china cups. These are called fingals.

The seductive aromas, sensual smokiness and the ritual performed made these ceremonies feel special, like an occasion each time. It was later that we realised how sacred these ceremonies were - a tradition to celebrate Kaldi’s discovery in Ethiopia centuries earlier that now unites family and friends this way. It was not just a ceremony, but The Coffee Ceremony, and it was our cultural heritage.

Our love for coffee as a community grew as we continued to adhere and to and practice our culture.

Inspired by our African roots

The significance of the coffee ceremony to every east African

As mentioned above, the coffee ceremony is vital in every east Africa’s home. Everyday millions of Ethiopian and Eritrean homes will conduct a coffee ceremony like the one listed above. It brings about unity, peace and fellowship. The incense, presence of elders and nature in which discussions take place all contribute to the therapeutic benefits the coffee ceremony possesses.

It can be considered on a spectrum, on the one end serving to unify households and communities as it has done for centuries, and on the other end being performed at weddings and celebrations. There is an unspoken rule about etiquette at coffee ceremonies; polite, respectful with discourse centred on that which is socially appropriate, and brings edification & enrichment to attendees.

  O U R   M I S S I O N

We aim to source the most prestigious, heirloom luxury grade green beans.

Everything from Ethiopian Yirgacheffe Grade 1 to Jamaican Blue Mountain - we have it!

We pride ourselves on being the worlds first and only authentic coffee roasting company using the Eritrean / Ethiopian traditional roasting method. 
Our method allows us to replicate our cultural roasting approach for our customers.
Although time consuming, it allows us to delicately roast to perfection, so we can give our customers the dedication to their beans that is warranted.

The beans are shuffled and swirled around the menkeshkesh throughout the roasting process. 
Approaching medium roast, having reached first crack, the natural flavours of the beans being to release along with a heavenly aroma.
After careful screening of the beans, which is a straight forward procedure due to their high quality grade, we then pack and dispatch them.
By the time the coffee beans reach you, they will be at optimum freshness and ready to be turned into the most amazing brew ever!

We enjoy this, and love the organic process of hand-roasting coffee for the enjoyment of someone else.
It's similar to a chef preparing a dish for someone to consume, the gratification comes with the consumers satisfaction.

C O M M I T T E D
TO
 Q U A L I T Y

We only source beans that are known as the best in the world.
For example, our Ethiopian Yirgacheffe is a Grade 1 coffee.
What that means is that upon harvest the panel of adjudicators certifying its quality (usual procedure for newly harvested coffee beans) deemed it to be a 1 out of 5, the highest rating possible.

We also have beans from all over the world in our online store.

To produce a medium roast, beans are removed from the heat just before they enter the roasting stage known as the 'second crack'

The beans are then gently poured onto a round woven mat to let them cool for a short time

The woven mat procedure eases the beans into the cooling down stage; most people pour freshly roasted coffee beans onto metal or other similar surfaces which could shock the beans and affect acidity, increasing the risk of producing bitter tasting coffee

Our final stage involves allowing the beans to cool naturally, which precedes a final inspection

Usually, once the beans reach room temperature they will be packaged and dispatched within the hour. 
We never store coffee beans in containers overnight, regardless of whether airtight containers preserve the beans or not.
We are a company that delivers fresh beans made to order and specific to each customers request. 
We will get the coffee beans to you within 24-48 hours of being roasted.

Our coffee roasting process is centuries old, a cultural heritage and personalized and we take pride in producing beans made this way.

C O F F E E   G R A D I N G

When farmers harvest green coffee beans, they bring the batch to a panel of adjudicators made up of experts.
The experts inspect a small sample of the beans, typically 100-300 grams. 

The inspection involves looking at each bean individually, examining for size of the bean, weight, defects, moisture etc.
The small sample of beans are then roasted on the spot and cupped for the adjudicators to taste.
They then collectively agree on a grading of the coffee beans.
The grading is done against a 5-point scale. 1 being the highest, 5 being the lowest.
In some cases, if the coffee bean quality is very low, the batch of coffee will not be exported.

We seek only Grade 1 coffee beans for our clients, we want you to have the best available.

O U R    P R O M I S E

We will supply you with some of the most prestigious coffee beans in the world.
We will bring you coffee beans that produce the most delicious and flavourful cup of coffee  
The most important thing to us is customer satisfaction. We aim for people to smile when they sip our coffee.

That is why we promise to bring you the best.

We currently stock very premium, fine and rare beans from Jamaica and Ethiopia and endeavour to bring our customers the best.
We will always make sure they arrive to you within days of you ordering
We will always supply speciality, high quality world class coffee, our motto is:

Best Coffee - Best Price